LUMAO
Logogestaltung
DER HINTERGRUND
VanSyn ist ein kleines Unternehmen, das ein modulares System für den Ausbau von Wohnwagen entwickelt. Gegründet von zwei leidenschaftlichen Engineuren, das ist deren Herzensprojekt, mit dem Ziel, Wohnmobilausbau breiter verfügbar zu machen. Die entwickelten Elemente bestehen aus einem speziellen Material
VanSyn is a small brand developing and producing a modular system for upgrading camper vans, founded by two enthusiastic engineers. Their goal is to make upgrading vans more accessible. The elements are made of a special lightweight material, developed for this purpose. To build the van interior that suits you the best, you can combine the elements in any way you like. They are compatible and practical.
The two founders are passionate campers themselves, this project ist their
The name VanSyn is a play on the German word “Wahnsinn” literally meaning madness but used as a colloquial term for awesome.
DAS DESIGN
The different combinations of modular elements form the letters in the logo, just like in the vans.
The two colours of the logo recall nature: the sand and the sea, the mountains and the setting sun, the desert and the sky. They reflect the duality of cold and warm, winter and summer and stand for the nature-loving nature of the most van owners. The community of van owners are known to be in-touch with nature, being outdoorsy, like hiking, surfing, cycling
ICONS
I have designed a set of icons that are used throughout the website. Their lines follow the ones in the logo, creating a coherent image. The topics are approached in a playful and fun way, making sure that the tone of the brand persists.
Activities, Boost, Childcare, Location, Accommodation, Eco-Friendly, Mail, Download, Highlights, Pet-Friendly
